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Land Acquisition

Strategic Land Advice for Landowners 

You have the funding. 

You control the land. 

But how the planning process is managed will determine whether the site reaches its full value or risks leaving money on the table. 

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Independent strategic land adviser acting solely for landowners. 

The risk isn't funding the application; it's managing it poorly. 
 

Promoting or running a major residential planning application is not just a technical exercise. It is a commercial strategy. 

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Common value erosion points: 

  • Misaligned consultant teams 

  • Poor local plan engagement strategy 

  • Weak viability positioning 

  • Underestimating political risk 

  • Mistimed submission or appeal strategy 

  • Poorly handled section 106 negotiations 

  • No defined exit strategy from day one 

  • Poor consented site marketability 

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You can afford the consultant team but are they aligned around a clear commercial objective? 

2026-03-20 Aylesford concept plan.png

Tonbridge & Malling - outline application for 200 homes

An independent strategic land adviser - acting only for you

Unlike promoters or agency-led development teams: 

  • No interest in controlling your land 

  • No volume-driven promotion model 

  • No internal sales agenda 

  • No bias towards early disposal 

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Our role is to: 

  • Set the commercial strategy before submission 

  • Structure and manage the consultant team 

  • Oversee the local plan and political engagement 

  • Control programme and risk exposure 

  • Protect viability assumptions 

  • Align planning decisions with exit timing 

  • Manage value maximisation/exit stage 

From allocation strategy through outline consent to sale. 

Experience Across London & the South East 

Advising on: 

  • Strategic greenfield allocations 

  • Urban extensions 

  • 40-2,000+ units residential-led or commercial schemes 

  • Promotion submissions

  • Outline applications and hybrid strategies 

  • Land sale structuring and phase disposal 

                     

                     Chartered surveyor specialising in residential development and strategic land. ​

                                   

                                    Commercially focused. Planning fluent. Politically aware. 

Who we work with

  • Corporate landowners funding their own promotion

  • Family estates and trustees 

  • Private investors and family offices 

  • Landowners reconsidering a promoter-led route

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If you are seeking volume land promotion, we're not the right fit. If you are seeking control, strategy and value maximisation - we should talk. 

Case Studies

The planning decision is not the finish line

The real objective is: 

  • Maximum land value

  • Controlled risk 

  • Defined exit strategy 

That strategy should be in place before the first consultant appointment.​

Before you sign a promotion agreement or look at preparing an application - test the strategy

A confidential initial discussion to: 

  • Assess commercial positioning 

  • Identify planning prospects 

  • Review consultant structure

  • Clarify exit strategy 

Meet us

Testimonials

‘I worked with Chris over a number of years while I was a Director at WSP and he was my Client at Berkeley. We had a great team relationship which Chris strongly encouraged and we all worked very collaboratively thanks to Chris. Chris was a pleasure to work with and was also happy to work through problems or questions together to get the best result for all in a timely manner - I can’t wait to work on our next project together again very soon!’

Stephen Dellow, Director, Dellow Associates

need help with a site or project?
if so, please Get in Touch

Registered office address: 

Mullin Land Ltd. 

71-75 Shelton Street 

London

WC2H 9JQ 

UK 

M: 07867 192 735

E: c.clark@mullinland.co.uk

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Thanks for contacting us. We will respond to you shortly.

ML

© 2026 by Mullin Land Ltd.

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